GENX was founded in 1999 by Memory Technology Middle East since the company's inception, GENX have been leaders in the introduction of innovative IT technologies.   This tradition of High-Tech product innovation continues with industry-leading products in the core areas of Information technology.

GENX remains committed in introducing products that are smarter, faster, in their ability to perform at ever-increasing competitive environment in the Middle East, and North  Africa.

GENX offers ten different products categories including USB Flash Drive, MP3 & MP4 players, Digital Cameras, Digital Video Camcorder, Digital Photo Frame, LCD TV BoomBox, LCD Monitor, Portable Hard Drive, Scanner, Faxes, USB Wireless Adapter, Motherboard and PCs.

GENX is committed to delivering differentiated value to customers and partners through its unique product and service offerings, while closely mapping products and services to its customers' needs and priorities covering productivity, cost savings, return on investment, and standard of living improvements.

Key Growth

•  Launched in 2002 as a PC component brand in MENA region.

•  Established GENX MEA  as a company in Q1 2004.

•  Achieved 7 performance awards from leading IT names including PC Magazine, Windows, Byte.

•  Awarded ISO 9000 and CE certification.

•  Regional network covers 18 countries and 150 dealers.

•  Setup of service and repair excellence facility at Dubai HQ.

•  10 product categories including 45 models have been introduced  - pioneer in launching

   USB Flash Drive  and MP3 players.